Hong Cheng is a professor and the dean of the School of Communication at Loyola University Chicago. He received a Ph.D. degree in mass communications from Pennsylvania State University.
His research interest centers on cross-cultural advertising, global branding, and social marketing. His work has appeared in dozens of journal articles and book chapters. He co-authored Becoming a Media Savvy Student and co-edited Advertising and Chinese Society: Issues and Impacts and Social Marketing for Public Health: Global Trends and Success Stories. He edited The Handbook of International Advertising Research.
He is a current associate editor of Journalism & Mass Communication Quarterly and a former associate editor of the Asian Journal of Communication. He is a co-chair of the Presidential Committee on Career Development of the Association for Education in Journalism and Mass Communication and a former chair of the AEJMC’s Professional Freedom and Responsibility Committee. He served the American Academy of Advertising as its secretary and co-chaired an Asia-Pacific Conference for the AAA in Hong Kong. He also is a former chair of the National Education Executive Committee of the American Advertising Federation.